The Fold and Manchester City Women’s Football Club launch 'Preparation is Everything' campaign

Luxury workwear brand The Fold and Manchester City Women’s Football Club have teamed up for a new campaign – Preparation is Everything – aiming to boost young professionals’ self-confidence and help them prepare for career success. Part of The Fold’s Fold Woman series, which features a diverse cross-section of inspiring women from different backgrounds and industries, the new campaign spotlights five  Manchester City Women and shares their stories.

Manchester City Women’s players Alex Greenwood, Deyna Castellanos and Laura Coombs feature in the latest campaign, alongside Chief Marketing and Fan Experience Officer of City Football Group, Nuria Tarré, MBA and former England and Manchester City goalkeeper and current Project Officer at Manchester City, Karen Bardsley.