Sponsorship in the News

TikTok and COPA90 partner to create fan-first football content

TikTok has partnered with football media company COPA90 as lead content partner to bring fan-first football content to its communities.

To kick off the entertainment, ‘Get to Know’ has been launched, with fans from each of the...

cinch announced as SPFL title sponsor in five year deal

The Scottish Professional Football League (SPFL) has secured online used car marketplace cinch as its new title sponsor in a five-year deal that will run until the 2025/26 season. The...

RLWC2021 unveils Selco Builders Warehouse as new tournament sponsor

Rugby League World Cup 2021 (RLWC2021) has secured Selco Builders Warehouse as the latest official tournament partner. 

As part of the agreement, Selco will receive extensive marketing rights for the tournament, including tickets,...

Sytner Group partners Goodwood Festival of Speed

 Retailer of prestige cars, Sytner Group, owned by Penske Automotive Group, has signed as Goodwood Festival of Speed’s only automotive retail partner.

England Athletics appoints SB Partnerships to seek Official Sustainability Partner

England Athletics has signed consultancy SB Partnerships (SBP) to lead the search for its first Official Sustainability Partner.

SBP was selected to manage the search due to its focus on securing sustainability-led partnerships between...