TikTok and COPA90 partner to create fan-first football content

TikTok has partnered with football media company COPA90 as lead content partner to bring fan-first football content to its communities.

To kick off the entertainment, ‘Get to Know’ has been launched, with fans from each of the 24 participating nations sharing everything you need to know along with some controversial predictions, while ‘Starting XI’ will encourage the audience to select a series of different starting teams following increasingly fun and challenging parameters.

Among other content is 'The Flare Button', TikTok's first live, vertical, football studio format, providing an alternative to the traditional half-time broadcast show featuring ex-footballers, musicians, comedians and many more guests. COPA90 is also rebooting its fan-first format 'Fans Daily', with 24 creators, one from each competing country, bringing together all the greatest fan moments from across the continent, delivered in 60 seconds. Finally, bringing together the worlds of football and comedy is a scripted comedy 'Alt Reality'.

The partnership builds on the football-related content already on TikTok.  One hundred million fans use the platform monthly to share football experiences.