England Athletics appoints SB Partnerships to seek Official Sustainability Partner

England Athletics has signed consultancy SB Partnerships (SBP) to lead the search for its first Official Sustainability Partner.

SBP was selected to manage the search due to its focus on securing sustainability-led partnerships between brands and rights holders and experience of founder and director, Sam Baring, who previously held positions at The Rugby Players’ Association, Ascot Racecourse, and the AOK Events Group.

The consultancy, launched in Autumn 2020, works with clients including caytoo, Be Military Fit, The Race Around, and the Leyton Sailing Team. To support SBP’s growth, Dylan Williams has been recently appointed as Head of Sponsorship Sales. Having joined from CSM Sports & Entertainmen.

Commenting on the partnership Andy Anstey, Commercial Manager at England Athletics, said: “Our inaugural search for an Official Sustainability Partner reflects our commitment to sustainability and our desire to secure a partner to help us as we start to develop our strategic approach. With its unique mix of experience and drive, we are confident SBP is the right consultancy to help us find this partner.”