Sponsorship in the News

Vodafone's PLAYER.Connect trialled by British & Irish Lions Tour to South Africa

Vodafone has launched PLAYER.Connect, a performance dashboard that is currently being used by the British & Irish Lions throughout the 2021 Tour to South Africa. Using Vodafone IoT technology, PLAYER.Connect collates data from players’...

New image unveiled at Coventry Building Society Arena

A new look has been unveiled for Coventry Building Society Arena as work to transform the venue continues. The new visuals will replace Ricoh on everything from internal and external signage throughout the venue, to tickets and uniforms, and a...

Vivo wins Euro 2020 with most increased search interest

Phone company Vivo saw the biggest spike in searches as a result of its Euro 2020 advertising according to analysis of Google Trends data by N.Rich. Searches for Vivo spiked to nearly four times the brand’s average number of searches,...

The Hundred and Sky join forces to develop an industry first augmented reality experience

Cricket competition The Hundred and Sky have joined forces to develop an industry first augmented reality experience by creating avatars using motion capture. Sky and The Hundred have captured players’ full range of movement in accurate...

Zapp delivers Chelsea FC deal

Zapp has been appointed as official European on-demand convenience and grocery delivery partner of Chelsea Football Club. The fast startup delivers groceries and other everyday items within minutes twenty-four hours a day across London. The...