RLWC2021 unveils Selco Builders Warehouse as new tournament sponsor

Rugby League World Cup 2021 (RLWC2021) has secured Selco Builders Warehouse as the latest official tournament partner. 

As part of the agreement, Selco will receive extensive marketing rights for the tournament, including tickets, brand exposure at all matches, digital and social content, an exclusive Selco Builders Warehouse award and player appearances for in-branch events. 

Jonathan Neill, Commercial Director at RLWC2021, said: “We believe there is a fantastic partnership opportunity for Selco Builders Warehouse and Rugby League World Cup 2021. Core Rugby League fans over index in the builders and repair and maintenance sector - for example, 10% of RLWC2021 fans are skilled manual workers.  

“With the tournament transcending the sport, and every minute of every match live on the BBC in the UK, this also increases the audience engagement significantly. Via sponsorship activation, this presents Selco Builders Warehouse with an exciting opportunity to meet their brand and business objectives with the tournament. It’s superb news to welcome another new brand and values led organisation to Rugby League World Cup 2021.”

Carine Jessamine, marketing director of Selco Builders Warehouse, said: “Rugby League World Cup 2021 will capture the imagination of the English sporting public this autumn. We have had experience with Rugby League before, through partnerships of London Broncos, Leeds Rhinos and Warrington Wolves, so we know it’s an excellent avenue for us to reach our core trade customer base.”