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Sponsorship in the News
Cricket Scotland appoints Global Sports Media to secure commercial partners
Cricket Scotland has appointed London-based Global Sports Media to develop its commercial proposition and find new partners ahead of the ICC T20 World Cup in the UAE and Oman. The Global Sports Media team has a strong track record in...
Rugby League World Cup postponed to 2022
Rugby League World Cup 2021 (RLWC2021) has postponed its flagship event in the international Rugby League calendar to 2022. Tournament organisers faced several unique and complex challenges with the most significant being the non-release of up to...
Super League appoints CSM to secure commercial partners
The Super League has appointed CSM Sport & Entertainment to develop its commercial proposition and find new partnership opportunities ahead of the 2022 season.
Rhodri Jones, Super League chief commercial officer said: “We...
Ebay launches Small Businesses United with EFL
The EFL has agreed a new three-year partnership with eBay ahead of the start of the 2021/22 season that celebrates the businesses powering local communities around all 72 EFL clubs. Through the launch of ‘Small Businesses United’, the...
Hisense sales increase ten fold thanks to EURO 2020
International electronics manufacturer Hisense has reported a sales uplift following its sponsorship of EURO 2020. "If the sponsorship of EURO 2016 showed our preliminary global presence, EURO 2020 must be the commencement of Hisense's various...
