New image unveiled at Coventry Building Society Arena

A new look has been unveiled for Coventry Building Society Arena as work to transform the venue continues. The new visuals will replace Ricoh on everything from internal and external signage throughout the venue, to tickets and uniforms, and a similar version will be used instead of the large Ricoh signs that can be seen for miles around.. 

Work to transform the look of the Arena began on July 1 when the venue officially became the Coventry Building Society Arena. The naming rights deal with owners Wasps Group lasts until 2031 and signage inside and outside the Arena has been designed to stand the test of time.  

Darin Landon, Chief Commercial Officer at Coventry Building Society, said: “As soon as we announced this landmark naming rights partnership, people started asking us about the signs. So we know this decision is not only important for us, it also matters to the people who live locally, and it will have an impact on the 1.6 million people who visit the venue every year.