Zapp delivers Chelsea FC deal

Zapp has been appointed as official European on-demand convenience and grocery delivery partner of Chelsea Football Club. The fast startup delivers groceries and other everyday items within minutes twenty-four hours a day across London. The delivery service also operates in Manchester, Paris and Amsterdam with further expansion planned.

The partnership with Chelsea FC will run for two years initially extending across Chelsea Men, Women and Academy sides. The collaboration includes a number of Zapp and Chelsea Football Club promotions, from player activations to exclusive fan opportunities and Zapp football moments.

The partnership will be supported by a Zapp stadium advertising campaign and the debut of Zapp’s first TV ad to be shown at half time at a Chelsea home game in the forthcoming Premier League season.  

“At Zapp, we focus on delivering for the community of our customers, day in and day out. When we look at prospective partners, we first and foremost look for an overlap of our values - championing diversity, sustainability and obsessing about the perfect delivery. We couldn’t be more proud to be partnering with one of the biggest sports franchises in the world that celebrates our values in such a symbiotic way,” says Steve O’Hear, Zapp’s Vice President of Strategy.