Sponsorship in the News

Sportscover Signs With Badminton Championships

Sports insurer Sportscover has signed as Official Insurance Partner of the Yonex BWF World Badminton Championships currently being staged at Wembley Arena in London.

Betfair Gets Behind Volleyball

Britain’s female beach volleyball champions Zara Dampney and Shanna Mullir have signed an advertising deal that encourages spectators to photograph their behinds.
The pair are the first sportspeople to advertise a Quick Response (QR)...

brandmeetsbrand makes new appointment

Boutique commercial rights and strategic sponsorship agency brandmeetsbrand has appointed Shaun Quincey as Account Manager. Quincey’s background is in radio sponsorship and outdoor media.

Castrol Tests Ronaldo To Launch New Product

Castrol has created an ad-funded film-documentary starring its global ambassador Cristiano Ronaldo to launch its new product brand Castrol EDGE across key territories.

Castrol EDGE Presents Ronaldo, Tested to the Limit sees the player...

Citroen Collaborates With Badminton England

A new collaboration between Citroën UK, Chinese joint venture company Dongfeng Citroën and BADMINTON England will see the Citroën automotive brand become ‘Official Car Partner’ for the next two major badminton championships to be staged in...