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Sponsorship in the News
Cancer Research Appoints Generate
Cancer Research UK has appointed specialist sponsorship agency Generate to help source new corporate sponsors for its Race for Life fundraising event series, sponsored until recently by Tesco.
The charity has been working with Generate on a...
Gymnast Beth Tweddle Named On Train
Gymnast Beth Tweddle MBE is the latest athlete to have their name emblazoned on the front of a Virgin Pendolino train. Virgin Trains has continued to highlight its sponsorship of the travel for a number of sportsmen and women who hope to...
Companies That Sponsor Outperform Those That Don’t
Companies that invest in sponsorship outperform those that don’t according to new research published by the International Journal of Sports Marketing & Sponsorship. What is equally significant is that companies that spend at above...
Asahi Beer Backs Whatsonstage.com Awards
Premium niche beer brand Asahi beer is to sponsor the 2012 Whatsonstage.com.Awards. The Whatsonstage.com Awards, now in their 12th year, encourage theatregoers to vote for their favourite performers and productions during the calender year....
HSBC sponsors Asia House Exhibition of George Chinnery
HSBC has confirmed its sponsorship of Asia House’s forthcoming exhibition ‘The Flamboyant Mr Chinnery (1774-1852) An English Artist in India and China’, as part of the bank’s global Cultural Exchange programme. The exhibition will be...
