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Sponsorship in the News
Aviva TV Ad Celebrates 12 Year Sporting Partnership
Olympic Champions Christine Ohuruogu and Darren Campbell, along with World Champion Jessica Ennis will feature in a new national TV ad for Aviva launched this week, celebrating the insurer’s 12-year athletics sponsorship.
Best known for...
Oscar Pistorius Signs With Fast Track
Double Paralympic champion Oscar Pistorius has appointed leading international sports marketing agency Fast Track to act as his publicists.
The 24-year-old South African athlete said, “Fast Track has a detailed understanding of elite...
AB InBev Appoints Octagon To Manage FA Cup Sponsorship
Global brewer AB InBev has appointed sports and entertainment specialist Octagon to manage the company’s recent agreement with The FA for Budweiser to become to lead sponsor of The FA Cup.
AB InBev’s Global Director, Sports &...
Royal Albert Hall Signs Spitfire Ale As Preferred Ale
Shepherd Neame brand Spitfire Ale has been installed as the Royal Albert Hall’s preferred ale partner with a bar designed and installed at the venue by the brand. The Spitfire Bar will be open for pre-show drinking and will also be used as...
Barbados Tourism Authority Backs ECB Club t20 Tournament
The Barbados Tourism Authority (BTA) has signed an initial one year contract to become the new sponsor of the ECB’s national Club t20 competition. The BTA is keen to extend its links with English cricket and build on its successful partnership...
