Betfair Gets Behind Volleyball

Britain’s female beach volleyball champions Zara Dampney and Shanna Mullir have signed an advertising deal that encourages spectators to photograph their behinds.
The pair are the first sportspeople to advertise a Quick Response (QR) code - a matrix barcode which when photographed on a smartphone takes the user to a specific website.
Betting company Betfair is behind the marketing initiative at is week’s test London 2012 beach volleyball tournament at Horse Guard’s Parade in London as part of its sponsorship deal with the British champions who are currently ranked 26th in the world.