MatchFit appointed by sporting ‘time machine’ Rematch

Rematch has appointed sports PR and sponsorship agency MatchFit as its retained agency for sport-focused consumer and B2B PR.  Rematch reimagines sporting moments through immersive theatrical events.

‘Rumble in the Jungle’, a re-telling of the iconic ‘Rumble in the Jungle’ contest between Muhammad Ali and George Foreman, will be its first post-pandemic production. The run will be a multi-sensory experience incorporating immersive theatre, audio-visual media, archive footage, as well as music, food and drink relevant to the era itself.

Richard Ayers, founder of Rematch said:"MatchFit’s earned media expertise, and deep understanding of sporting culture, means this is brilliant fit for our business. We are excited to see how PR can play a role as we seek to transport audiences across the world back in time to celebrate the greatest moments in sporting history.”

MatchFit won ‘Breakthrough Agency of the Year’ at the UK Sponsorship Awards 2022.