Sponsorship in the News

GKN Aerospace to support Tour of Britain's Isle of Wight stage

GKN Aerospace has signed to support this September’s Isle of Wight stage of the Tour of Britain as the official fan hub sponsor for the final leg of the national tour.

More than 100 of the world’s top cyclists will be racing...

Manchester City and Gatorade announce partnership renewal

Manchester City has renewed its partnership with Gatorade which will see the sports drink brand continue as the Official Sports Nutrition Partner of both the men’s and women’s teams. The partnership between Man City and Gatorade began...

Gambling front of shirt sponsorships rise ahead of potential ban

With reports that Premier League football clubs will vote on voluntarily banning betting firms from team’s front of shirts, new research reveals that gambling sponsorships are on the rise following a huge fall last year.

Gambling saw...

AC Milan welcomes M88 Mansion as Regional Poker and Casino Partner in Asia

AC Milan and online gaming entertainment platform M88 Mansion have agreed a new partnership that sees M88 Mansion become the new Regional Poker and Casino Partner of the club in Asia. As part of the partnership, M88 Mansion will launch the AC...

The Space Between appointed to promote global women's Rugby World Cup campaign

Sports marketing agency The Space Between has been appointed by World Rugby and Rugby New Zealand to create and deliver an earned media campaign to reach new audiences and drive ticket sales ahead of the forthcoming women’s Rugby World Cup...