Sponsorship in the News

Strive brokers new NFL podcasts partnership between SBK and Nat Coombs

Sport and entertainment consultancy Strive Sponsorship brokered a new relationship between sportsbook app SBK, and writer and broadcaster Nat Coombs, teaming them up for two new NFL podcasts and a weekly column.

The agreement supplements...

Harlequins signs new multi-year partnership with Fuller’s London Pride

Harlequins has agreed a new multi-year partnership with Fuller’s London Pride. The agreement will see Fuller’s London Pride become the Official Beer of the Premiership Rugby side, reinforcing the brand’s heritage with...

Zwift signs as official partner of 2023 UCI Cycling World Championships

Online fitness platform for cyclists Zwift has been appointed as Official Virtual Fitness Platform of the 2023 UCI Cycling World Championships, taking place in Glasgow and across Scotland from 3-13 August 2023.  A principal aim...

Sportsbreaks.com extends partnership with Leicester Tigers

Consumer travel providers sportsbreaks.com have announced an extension to its current partnership with Leicester Tigers. As part of the partnership, Sportsbreaks.com will provide opportunities for supporters to follow their team via official...

AJ Bell confirmed as title partner of Tour of Britain

Manchester-based investment platform AJ Bell has been confirmed as title partner of the upcoming 2022 AJ Bell Tour of Britain for the second year running. This year’s AJ Bell Tour of Britain will begin in Aberdeen on September 4th.

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