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Sponsorship in the News
Scottish Golf Tees Off With New Brand And Aberdeen Asset Management Partnership
Scottish Golf, the new unified governing body for the sport in Scotland, has secured a sponsorship deal with Aberdeen Asset Management as the organisation unveiled its new look this week. Scottish Golf is the amalgamation of the Scottish Golf...
Earnie Opens Doors As Specialist ‘Sports And Sponsor’ Agency
Integrated marketing and design agency Earnest has launched Earnie, a standalone sports and sponsorship marketing specialist agency, which will supersede its existing sports and entertainment division.
Earnie, which will opens its...
Rugby Europe Appoints Generate for Commercial And Marketing Brief
Rugby Europe (formally FIRA-AER), the governing body responsible for the promotion, development, organisation and administration of Rugby in Europe, has appointed leading sport and entertainment agency Generate to develop and implement a long...
England Rugby And O2 Combine Touch And Music To Leave Lasting Legacy
England Rugby and O2 today announced the next stage in its commitment to delivering a lasting legacy around the sport with the launch of O2 Touch and Music, bringing rugby and music together to drive participation of the game...
Heineken Signs As Drinks Partner To Wasps and Ricoh Arena
Heineken has become an official drinks partner of Wasps and the Ricoh Arena in a seven-figure deal. The company will supply all beer and cider to the Midlands venue, whether guests are visiting the Ricoh Arena for sport, business or entertainment...
