Scottish Golf Tees Off With New Brand And Aberdeen Asset Management Partnership

Scottish Golf, the new unified governing body for the sport in Scotland, has secured a sponsorship deal with Aberdeen Asset Management as the organisation unveiled its new look this week. Scottish Golf is the amalgamation of the Scottish Golf Union and the Scottish Ladies’ Golfing Association.  

Aberdeen Asset Management’s latest commitment highlights the improved commercial opportunities for Scottish Golf, with the investment group continuing to back Scotland’s leading amateur golfers through a new two-year agreement, with funding to support the national teams at men’s, ladies, boys and girls level.

The partnership between Scottish Golf and Aberdeen Asset Management will see the players wearing the sponsors’ logo on their national apparel and bags through to the end of 2017.

In addition to Paul Lawrie, Marc Warren, Carly Booth and Pamela Pretswell, Aberdeen Asset Management is also title sponsor of the Scottish Open and Scottish Ladies Open, as well as a number of other tour professionals, including US-based players Russell Knox and Martin Laird.

Aberdeen Asset Management states that it participates in sponsorships where it can get actively involved and make a difference to an event, individual or team. Aberdeen’s current sport sponsorship portfolio includes properties across golf, rugby, skiing and cycling. The group is also involved with a number of cultural and arts sponsorships.