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Sponsorship in the News
SMG Insight Expansion Continues With Appointments To Senior Team
SMG Insight, the sports specialist arm of YouGov, has appointed Richard Brinkman, former Global Head of KantarSport, as Director of Strategy and Growth. Brinkman’s appointment is the latest of several this year at the sports research...
PACL Launches MARGINS™ Audit Process.
PACL, the recently launched consultancy focussed on optimising performance and value of marketing partnership activities, has created a new audit product - MARGINS™. Built on validated insight into how and why sponsorship and other...
SSE Celebrates Sounds of Victory In Sponsorship Of ITV’s Rugby World Cup Coverage
Energy firm SSE has unveiled the campaign to support its co-sponsorship of ITV’s coverage of Rugby World Cup 2015. Created by adam&eveDDB, the sponsorship idents feature SSE’s iconic orangutan, Maya, and use soundscapes of home-...
Dove Men+Care Ramps Up #SCRUMTOGETHER Campaign
Dove Men+Care, Unilever’s male skincare brand, is ramping up its #SCRUMTOGETHER campaign with the launch of a Rugby World Cup 2015 ticket giveaway which went live this week. @DoveMen will host the competition which asks fans to ‘scrum...
Arsenal Announces Lottery Partnership In China
Arsenal Football Club has linked up with Chinese lottery provider DJI Holdings as its Official Lottery Partner in China. DJI develops, promotes and distributes authorised Sports and Welfare Lottery products in China, using its wholly owned and...
