Sponsorship in the News

Net Gains As Tennent's NI Kicks Off New Deal With The IFA

Northern Ireland drinks company Tennent’s NI will be the Northern Ireland football team’s official beer partner. As part of the six-figure investment, Tennent’s NI has also secured a five year contract for the supply of draught...

Prudential Extends Sponsorship Of RideLondon

Prudential, the inaugural sponsor of RideLondon, has extended its sponsorship of the festival of cycling for a further three years, up to and including the 2018 event.

First held in 2013, the Mayor of London’s multi-award-winning...

SAS UK Appoints Revolution Sports + Entertainment For PR Campaign

SAS UK has appointed Revolution Sports + Entertainment as its PR agency to implement a creative PR campaign to raise awareness of the analytics company and its long-term partnership with British Rowing.

As the Official Analytics Partner of...

Couchmans Launches SportsDataProtection.com Ahead Of Wholesale Changes To EU Data Protection Law

Sports business lawyers Couchmans LLP has launched a new website to provide information and assistance on data protection, with a particular focus on those entities operating in the sports, fitness and related industries. The site,...

Continental To Sponsor 2019 Asian Cup

International tyre manufacturer Continental’s tyre division has signed to be the Official Sponsor of the 2019 AFC Asian Cup which will be staged in the United Arab Emirates. Through this move, Continental is driving forward the systematic...