Net Gains As Tennent's NI Kicks Off New Deal With The IFA

Northern Ireland drinks company Tennent’s NI will be the Northern Ireland football team’s official beer partner. As part of the six-figure investment, Tennent’s NI has also secured a five year contract for the supply of draught beers and ciders to the new National Football Stadium for Northern Ireland at Windsor Park, currently nearing build completion.

The deal will see Tennent’s NI’s flagship company-owned brands: Tennent’s, Magners and Roundstone Irish Ale on tap, plus a range of premium and speciality lagers in packaged format. 

Oonagh O'Reilly Sales and Marketing Director of the Irish FA, said: “A successful commercial relationship is based on understanding each other’s objectives and aspirations.  The team at Tennent’s NI recognised our ambition and demonstrated an appetite to partner with us on our journey.  Their role in enhancing the experience at the New National Football Stadium at Windsor Park is vital and I look forward to working closely with them for the next five years.”