SAS UK Appoints Revolution Sports + Entertainment For PR Campaign

SAS UK has appointed Revolution Sports + Entertainment as its PR agency to implement a creative PR campaign to raise awareness of the analytics company and its long-term partnership with British Rowing.

As the Official Analytics Partner of British Rowing and the GB Rowing Team, SAS supports both the wider development of the sport at club and grass roots level, as well as the GB Rowing Team's continual pursuit of performance gains in the lead up to the Rio 2016 Olympic Games through data analytics.

SAS technology enables the coaches, sport scientists and rowers to make better decisions from all the available data, thereby enhancing training and preparation for major events. SAS will also assist in the identification of new talent through data modelling.

Revolution will promote SAS’ data story and the role or data within high performance rowing across various print, online, broadcast and social media platforms. Revolution will also help SAS to engage with the wider public, as well as communicating internally to over 800 of its UK-based staff.

Merrick Haydon, managing director of Revolution Sports + Entertainment, commented: "The opportunity to work alongside SAS, which is using its cutting-edge data analytics software to help the GB Rowing Team’s boats go faster, provides an incredible platform for the Revolution team to showcase its innovation and creativity.