Prudential Extends Sponsorship Of RideLondon

Prudential, the inaugural sponsor of RideLondon, has extended its sponsorship of the festival of cycling for a further three years, up to and including the 2018 event.

First held in 2013, the Mayor of London’s multi-award-winning cycling festival has become one of the largest fundraising events in the UK, with more than £20 million raised for good causes in its first three years. The 2015 festival saw a record number of more than 95,000 riders of all ages and abilities participating in five events on traffic-free roads in London and Surrey. 

Over the next three years, Prudential will focus its sponsorship around maximising the funds raised for charity through the development of new and existing charitable partnerships, which will form part of its programme of investing in local communities.

Mike Wells, Prudential Group Chief Executive, said: “It’s a great opportunity for us to make this fantastic festival one of the most successful charity fundraising events in the world.

“At Prudential we have a long history of supporting the communities in which we work and by extending this sponsorship we can help raise even greater sums of money for good causes across the UK and further afield, making a real difference to people’s lives.” 

The Mayor of London, Boris Johnson MP, said: "Prudential RideLondon has, without doubt, become the greatest mass-participation cycling event in the world. Whether it's the elite athletes racing through the streets or families enjoying a leisurely ride past London's landmarks, the celebration of cycling has become a hugely popular fixture in our sporting calendar. I'm sure this extended sponsorship deal will prove to be a huge boost, both for the event itself and the charities it supports."

Hugh Brasher, Prudential RideLondon Event Director, said: “We are looking forward to working with Prudential over the next three years to further develop this unique event, which has already inspired so many thousands to get on their bikes and start cycling.”

The fourth Prudential RideLondon will take place over the weekend of 30-31 July 2016.