The cricket Women’s Premier League is most lucrative tournament in women’s cricket

The cricket Women’s Premier League is the most lucrative tournament in women’s cricket, and it’s caught the attention of British cricket fans writes Charlie Dundas, managing director of YouGov Sport.  Even before the first ball of India’s newly launched Women’s Premier League tournament had been bowled, it had begun drawing the attention of cricket fans in Britain. Click here for YouGov Sport's review of the women’s cricket landscape in Britain and the potential of the Women’s Premier League.