Pringles partners British University Esports Championship Finals

NSE (National Student Esports) and Pringles UK have agreed a new partnership which will see the snack brand partner with the largest grassroots gaming community in the UK. Pringles UK is now an official partner of the British University Esports Championship Finals and will also be offering a range of gaming challenges to the whole NSE student community.  

Pringles UK will join NSE at Insomnia the Gaming Festival i70 where NSE will be staging the Finals of the British Esports Championship. As part of the #StayInTheGame campaign, Pringles UK will be setting a range of gaming challenges for visitors to take part in and will exhibit alongside other NSE partners such as Intel and Monster Energy. 

Alex Coulson, managing director at NSE commented: "The NSE team are experts at helping brands navigate esports and gaming communities and there is so much more to come. We look forward to working together to create unforgettable experiences for our players and Pringles fans.”

Beth Johnson, Pringles UK senior brand activation manager said:“We’re delighted to partner with NSE and engage with university students, growing our presence within the collegiate esports scene and further anchoring the brand amongst core gamers”