Sponsorship in the News

From parody to powerhouse: Nick Speakman discusses the rise of SPORF

Ahead of his appearance at SportsPro The Brand Conference at Lord's Cricket Ground in September, SportsPro spoke to Nick Speakman, Founder and Head of SPORF, to...

Limelight Sports Appoints Creative Director

James Hogben has been promoted to Creative Director at Limelight Sports. Hogben, who has been with the agency for 11 years, will assume his new role with immediate effect. He had previously been Account Director, leading several of Limelight...

British Airways Becomes Inaugural Principal Partner To Twickenham Stadium

England Rugby and British Airways have agreed a new partnership which will see British Airways become the inaugural principal partner to Twickenham Stadium, as well as a principal partner and official airline partner to England Rugby.

The...

Dove Men+Care Releases Second Film ‘The Spirit of Rugby’ Series

Dove Men+Care, one of Unilever’s male toiletries brands, has launched its second film in an emotive series titled the ‘Spirit of Rugby’. The film highlights the spirit and togetherness in rugby as world renowned referee, Nigel...

Saracens Appoint Two Circles To Instigate New Sales And Marketing Strategy

Reigning Premiership Rugby champions Saracens have appointed data-driven sports marketing agency Two Circles to help them strengthen engagement with their fans and drive commercial growth across a range of revenue streams.

After several...