Dove Men+Care Releases Second Film ‘The Spirit of Rugby’ Series

Dove Men+Care, one of Unilever’s male toiletries brands, has launched its second film in an emotive series titled the ‘Spirit of Rugby’. The film highlights the spirit and togetherness in rugby as world renowned referee, Nigel Owens, reveals the care and support which RFU chairman, Bill Beaumont, displayed when he wrote a handwritten letter to Nigel after he was subjected to homophobic abuse at Twickenham.

The launch of this film comes ahead of Pride Cymru, taking place in Cardiff. Nigel Owens has been a Patron for the charity for a number of years, campaigning to stamp out sexual discrimination in sport since coming out as gay in 2007.

On taking part in the film, international rugby referee, Nigel Owens said: “The letter I received from Bill made a huge impression on me. The care he showed not only made me feel welcome at Twickenham, but also made me realise that the people who made those comments were very much in the minority. This film highlights the impact people can have when united, which is what Pride Cymru is all about. No matter who you are, it’s a brilliant day out for all and I’m extremely proud to be part of it.”

The ‘Spirit of Rugby’ films will continue to be released throughout 2018 leading up to the World Rugby awards in November, at which the Spirit of Rugby Award, in association with Dove Men+Care, will be presented to somebody going above and beyond with an outstanding act of care in the rugby community. 

Chris Barron, Unilever Vice President of Personal Care, said: “We’re excited to be launching this second film in ‘The Spirit of Rugby’ series. Nigel and Bill’s story is an inspirational moment, showing the care people connected with the game can show off the pitch. As we move closer to the World Rugby Awards in November we will continue to highlight these unique rugby stories celebrating the core values of the game we love.”

Dove Men+Care’s ‘The Spirit of Rugby’ films can be viewed here https://www.youtube.com/user/dovemencareuk