Sponsorship in the News

Chivas Announced as Official Spirits Partner of Manchester United

Luxury blended Scotch whisky, Chivas, has teamed up with Manchester United, in a three-year global partnership.

The collaboration will see Chivas and Manchester United join forces to celebrate their collective belief...

Sure Enhances Football Portfolio, Partnering Manchester City and Re-Signing Chelsea FC

Sure, Unilever’s deodorant brand, has unveiled its new partnership with Premier League champions, Manchester City, whilst also re-signing with Chelsea FC. Announced ahead of the new Premier League season, both...

The Brand Conference - Agenda Launched, 20% Discount To End July

In just over two months,  SportPro’s The Brand Conference will be back for its fifth year, expanding over two days.  To...

RNLI Seeks Sponsor For Beach Lifeguards

The Royal National Lifeboat Institution (RNLI) has opened a tender bid to secure one commercial partner as the brand associated with the charity’s beach lifeguard service, the first time in the RNLI lifeguards’ 16-year history.  ...

12% Increase In Sponsorship Investment In Ireland

In what is traditionally the busier of the two-halves in a calendar year for sponsorship deals, 2018 continues to uncover growing levels of investment in sponsorship by businesses in Ireland, with ONSIDE consultants tracking a 12% rise in...