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Sponsorship in the News
Octagon Marketing Launches Global Events And Hospitality Division, Matthieu Fenaert At Helm
Sports and entertainment agency, Octagon Marketing has launched a dedicated Global Events and Hospitality Division with Matthieu Fenaert at the helm. Building on ongoing success and results for FIFA World Cup and Olympic clients, the newly...
Limelight Sports Adds Three Of UK’s Biggest Participation Events To Portfolio
Limelight Sports is taking over the running of three major participation events – the London Triathlon, Blenheim Palace Triathlon and Etape Caledonia cycling event from 2019. The events are being licensed by owner IMG.
The move...
What’s In A Name? Naming Rights Boom Brings Brand Activation Benefits That Go Far Beyond Sponsorship Badging Exercise
Arsenal FC Expands Relationship With Konami
Arsenal Football Club has expanded its existing global partnership with Konami. The partnership is in its second year and the deal sees the club’s Official Football Video Game Partner once again recreating Arsenal’s first-team...
British Eventing Appoints The Sports Consultancy
British Eventing has appointed London based agency The Sports Consultancy as a rights marketing agent to support in the sale of sponsorship rights for the governing body of eventing in the UK.
The UK is the largest market globally for...
