Sponsorship in the News

TSC Legal Boosts Senior Team With Three Appointments

TSC Legal, the law firm affiliated to specialist sports and events agency The Sports Consultancy, has appointed David Becker and Tim Jones as Consultant Partners, together with the appointment of Rob Jones as Associate, as the business builds...

Heineken Extends Partnership With Wasps And Ricoh Arena

Wasps and the Ricoh Arena have extended their partnership with Heineken. The Dutch brewer and Europe’s largest beer and cider business is launching its own Heineken Lounge for every Wasps home match for the 2018/19 season and beyond as part...

SportsPro's The Brand Conference - Register Your Interest Now

Back for its fifth year and expanding to two days for 2018, SportsPro’s The Brand Conference will examine the digital trends, challenges and opportunities facing the sports marketing and sponsorship industry across the globe. 

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European Tour Partner with Atomic Sport to Deliver a New Approach to Sponsorship

The European Tour has partnered with London and Dublin-based agency, Atomic Sport, to take an innovative approach to growing its sponsorship community. The strategy has been launched to date in Ireland and Spain, as the European Tour looks to...

German Tennis Star Angelique Kerber Gets On Board With NetJets

Private aviation company NetJets has agreed a partnership with German tennis star Angelique Kerber. Kerber’s partnership details include access to a NetJets Phenom 300 to and from Wimbledon and an agreement that she will carry a branded...