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Features
Not a sports fan? Six event-based alternatives for sponsors
As the global economy gradually returns to normal, brands have inevitably started looking to sports sponsorship as a way to engage with audiences. But while sport has plenty to recommend it, it’s an expensive market,...
Premiership Rugby Starts support NHS vaccine programme via 'Kicking Covid into Touch' programme
Powered by Activative > Creative intelligence to fuel game-changing sports marketing for agencies, brands and rights-holders (www.activative.co.uk)
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Tech Transformation and the Sponsorship Sector: Part 2 How Mobile Sponsors have transformed the face of sponsorship
