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Features
Branded Content - Feature of the Week
In recent years, branded content has emerged as one of the most dynamic areas of the partnership marketing ecosystem. While not strictly speaking sponsorship (which typically involves the...
New To Sponsorship? Here’s Why You Should Engage.
Positive news about Covid-19 vaccines suggests that things might start inching back to normal in early 2021. If so, now is a great time for brands to revisit the opportunities presented by sponsorship. These days,...
Scouting For Naming Rights Opportunities During Covid-19
With sports stadia and entertainment venues currently unable to welcome fans to live events because of the Covid-19 pandemic, now might not seem like the best time to be discussing naming rights opportunities. But the fact is that late 2020/...
TV & Radio Sponsorship Displays Covid-19 Resilience
TV and radio sponsorships have faced plenty of challenges during the Covid-19 era – but nothing compared to the carnage wreaked on the live events-based segment of the business. Against the headwinds of production suspensions and budget...
New Zealand Rugby Union Partner ASB Gives Eden Park Naming Rights For Bledisloe Test to Kaikōura Fish & Chip Shop
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