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O2’s ‘Red Roses: An England Rugby Dream’ leverages England Rugby partnership around the Women’s Rugby World Cup
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Carlsberg celebrates 30 year old Liverpool FC partnership with 'Forever Fans' film and kit-inspired packaging
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UKSA’s Year in Sponsorship: Part 5 Grass Roots Sponsorship: Six Ways To Make It Work
Many of the world’s biggest brands are actively engaged in grass roots sports sponsorship on a year-round basis. And there’s probably never been a more critical time for them to maintain and, perhaps, boost their commitment.
The...
Coca-Cola kicks off FIFA World Cup 2022 global activation by 'Believing is Magic'
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UKSA’s Year in Sponsorship: Part 4 Six trends shaping football sponsorship in 2022: Sector continues to thrive despite economic and political headwinds
