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Branded Content: Sponsorship’s secret sauce - six ways to make sure your campaign hits the right notes
Over the last decade, branded content has grown to become one of the most competitive sections of the UK Sponsorship Awards. Undoubtedly facilitated by the growth of digital platforms, it has proved itself to be a creative, versatile and innovation...
Tokyo 2020: How Sponsors Can Still Strike Gold
The 2020 Tokyo Olympic Games were on course to be a commercial triumph before Covid-19 took a wrecking ball to the event’s preparations last year.
Arts and Cultural Sponsorships - what lies ahead as sector begins to open up?
Few sectors of society have been left unscathed by the Covid-19 pandemic, but there’s no question that arts and culture has been among the hardest hit – with events cancelled, jobs lost and some institutions forced to close their doors for...
Rising to the Challenge - Sponsorships and Partnerships Activated During The Coronavirus Crisis - The Finalists
Accor Live Limitless and PSG invite members to sign up for player 'Limitless Challenges' contest
