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Features
UKSA’s Year in Sponsorship: Part 3 - Sponsorship for the Masses
Ten companies worth talking to about mass participation events
After a torrid couple of years, mass participation events are up and running again. Across the length and breadth of the country, a wide...
The UKSA’s Year in Sponsorship: Part 2
Changing of the guard - the new wave of sponsors embracing a summer of sports
UKSA’s Year in Sponsorship: Part 1
Let’s get this party started: Six reasons why sponsors should embrace summer festivals
Sponsorship in 2022: Themes & Trends
2022 is set to be another volatile year – with Covid infections, inflation, rising energy prices and supply chain problems expected to be a drag on the global economy. Add to that the increasing politicisation of sport (think of the ...
