Campaign of the Week

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Cadbury's 'Pass It On' Campaign Leverages Football Tie-Ups At Start Of 20/21 Premier League Season

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Covid-19 & The UK Sponsorship Industry - Tackling The Current Crisis And Preparing For The Future: Part 3

Over the last couple of weeks, we’ve explored some of the broad themes affecting the sponsorship industry as a result of Covid-19. So how have brands responded in practice? In this article, we look at how sponsors have reacted to the...

Covid-19 and The UK Sponsorship Industry - Tackling The Current Crisis And Preparing For The Future: Part 2

Covid-19 And The UK Sponsorship Industry - Tackling The Current Crisis And Preparing For The Future

In a recent report, analysts at IEG estimated that around 120,000 US sponsorship agreements were in limbo as a result of measures to prevent the spread of Covid-19. All told, more...

CSM Releases Latest Podcast Episode With Nike Chairman Emeritus Phil Knight

In the sixth episode of CSM Sport & Entertainment’s podcast series, ‘Extraordinary Tales in Extraordinary Times', released this week, host Seb Coe spoke to Co-Founder and Chairman Emeritus of Nike, Phil Knight, to find out how...