SPONSORSPARTNERS
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Over the last couple of weeks, we’ve explored some of the broad themes affecting the sponsorship industry as a result of Covid-19. So how have brands responded in practice? In this article, we look at how sponsors have reacted to the...
In a recent report, analysts at IEG estimated that around 120,000 US sponsorship agreements were in limbo as a result of measures to prevent the spread of Covid-19. All told, more...
In the sixth episode of CSM Sport & Entertainment’s podcast series, ‘Extraordinary Tales in Extraordinary Times', released this week, host Seb Coe spoke to Co-Founder and Chairman Emeritus of Nike, Phil Knight, to find out how...