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Standard Chartered and Liverpool FC empower girls to stay in sport and 'Play On'
Powered by Activative > Creative intelligence to fuel game-changing sports marketing for agencies, brands and rights-holders (www.activative.co.uk)
YouGov analyses fans of England’s team ahead of the FIFA Women’s World Cup
Women’s sport has been on the upswing over the previous decade or so, and the upcoming FIFA Women’s World Cup in Australia and New Zealand is shaping up to be another massive landmark in the history of...
Mass Participation 2023: The Road to Recovery
Mass participation events were hit hard by the Covid-19 pandemic – and the sector has struggled so far to recover. Massive, an agency which specialises in delivering such events, says: “For many event organisers, 2022 saw levels of...
UK Sponsorship Awards - Class of 2023: Six takeaways that signpost the industry’s direction of travel
The 2023 UK Sponsorship Awards took place at the end of March at the London Marriott Hotel Grosvenor Square. Over 450 executives from across the sector were present to see an impressive range of brands, agencies and rights holders take home awards....
Formula 1 – an always-on global sports event
F1 is one of the few truly global sports properties with widespread public interest running across the year as Charlie Dundas, managing director, of YouGov Sport reports.
