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AELTC partner Vodafone's 5G headsets boost visually impaired fans live Wimbledon experience
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FIFA Women’s World Cup 2023: Gauging passion in key participating markets
The FIFA Women’s World Cup 2023 is set to break attendance records for women’s sports – so where is interest the highest?
With the FIFA Women's World Cup 2023 under way and attendance records already being smashed, we dip into...
Duracell activates Williams F1 racing tie-up via 'Screaming Laps & American Drivers in Energy' campaign
Powered by Activative > Creative intelligence to fuel game-changing sports marketing for agencies, brands and rights-holders (www.activative.co.uk)
Grass Roots Sports Sponsorship: six components of a game-changing campaign
It’s no surprise that huge money exchanges hands for elite sports sponsorships. The ability to connect with large passionate audiences via the world’s best teams, events and athletes is a compelling proposition for brands and businesses....
‘Wrexham United’ social stunt unveiled United Airlines as AFC’s new front of shirt sponsor
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