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Sponsorship in the News
Sony Still Analysing Soccer Sponsorships In Light of Corruption Allegations
According to a news report from Bloomberg, Sony Corp.’s European head of soccer sponsorships has said that the electronics manufacturer is still analysing its sponsorship of the World Cup as the sport’s governing body probes allegations of...
Virgin Atlantic Flies In San Francisco 49ers and Denver Broncos
Long-haul airline Virgin Atlantic Airways has reached an agreement with the National Football League (NFL) to become the Official Airline of the 2010 Pepsi Max International Series which takes place at Wembley Stadium this Sunday, October 31st. ...
HSBC Renews British & Irish Lions Partnership
HSBC has renewed its Principal Partnership of the British & Irish Lions. The partnership, which will run until the end of the next Lions Tour to Australia in 2013, continues the successful association between the touring side and the bank...
New Recruit For Volvo Ocean Race Commercial Team
Spaniard Iñigo Aznar is the latest recruit to join the commercial team for the Volvo Ocean Race 2011-12 headed up by Britain’s Greg Miall. Formerly with international football team and brand, Real Madrid CF, where he worked for six years,...
Purple Tangerine Appointed by Bowls Tour and Drift 2012
The World Bowls Tour has appointed marketing and sponsorship agency Purple Tangerine to source commercial partners for its televised indoor bowls championships - The World Professional Indoor Championships,the Scottish International Open and the...
