Sony Still Analysing Soccer Sponsorships In Light of Corruption Allegations

According to a news report from Bloomberg, Sony Corp.’s European head of soccer sponsorships has said that the electronics manufacturer is still analysing its sponsorship of the World Cup as the sport’s governing body probes allegations of corruption in its executive committee.  Sony’s official partnership contract runs until the 2014 World Cup.
Speaking at the International Football Arena conference in Zurich, Sony’s Toby Shaw said that the investigation into the bidding for the 2018 and 2022 events “isn’t great” for companies in discussions about supporting the tournament and that FIFA’s sponsors would prefer to associate themselves with the World Cup rather than the organisation itself, he said.
“We don’t say we’re a partner of FIFA. We say we’re a partner of the World Cup,” Shaw told delegates today at the International Football Arena conference in Zurich. “We concentrate on whether it’s right for our business going forward,” Shaw said. “We are still evaluating the last World Cup.”