Purple Tangerine Appointed by Bowls Tour and Drift 2012

The World Bowls Tour has appointed marketing and sponsorship agency Purple Tangerine to source commercial partners for its televised indoor bowls championships - The World Professional Indoor Championships,the Scottish International Open and the Welsh Grand Prix.

The events are televised live on the BBC in the UK and via Eurosport in Europe and Asia.

Organised by the World Bowls Tour, a company formed by the Professional Bowls Association, and one of the major governing bodies for world flat green bowls, World Indoor Bowls Council (WIBC), the aim of the tour is to increase the profile of the sport of bowls at all levels.
Another new account to Purple Tangerine is Drift, a biannual art exhibition comprising a series of strategically placed artworks in, alongside, and over the waterways in central London.
 
Drift 2012 is aiming to be the biggest yet, benefiting from the London 2012 Games with exhibits along the Thames stretching from Central London to the Olympic village during the months up to and including the Olympics.