New Recruit For Volvo Ocean Race Commercial Team

Spaniard Iñigo Aznar is the latest recruit to join the commercial team for the Volvo Ocean Race 2011-12 headed up by Britain’s Greg Miall.  Formerly with international football team and brand, Real Madrid CF, where he worked for six years, Aznar, joins as Head of Commercial Partnerships and has been active in the sports industry for over 10 years.
“The potential of this race is unexploited and we can really work on creating a successful sponsorship board. Companies look for a return on investment in media, an incredible business-to-business platform and substantial world image management. My goal is to provide these new experiences to our clients and to create new platforms for our consumers,” he said.