Sponsorship in the News

Inflated Crowd Figures Could Short Change Sponsors

Sponsorship Research: Sports crowd attendance measurement is frequently inaccurate and can dupe sponsors into believing that properties have an increased value, according to research published by the International Journal of...

Gold Award for Icon’s work at the FIFA World Cup 2010

Sponsorship Branding: Event branding and production specialists Icon received recognition for their work when they collected the Gold Award and trophy in the Event Look category at the 4th International Sports Event Management...

MCC Seeks Naming Rights Sponsor For Media Centre

Venue Sponsorship: From the start of 2011, MCC is seeking a Primary Sponsor to take on the naming rights of the Lord’s Media Centre, including a package of benefits, and to establish synergy with the strong, global Lord’s brand...

npower and Football League Launch Home Town Heroes

npower and The Football League have launched  ‘Home Town Heroes, a new community initiative that aims to put the power into the hands of the fans.  The £2 million 2m Home Team Heroes initiative - which will be run over the course of the...

Optimum Nutrition Sponsors Newcastle Falcons

Following on...