Sponsorship in the News

GMR Marketing And Sportsmark Management Group To Merge

Global sports, entertainment and lifestyle marketing agency GMR Marketing has begun a merger with global sports marketing, event management, and corporate hospitality agency SportsMark Management Group. The worldwide merger will harness...

Coca-Cola, Samsung And P&G Win 'Social Olympics' Says Research From Sponsorship Intelligence

Research recently conducted by Sponsorship Intelligence has analysed sponsor leverage of London 2012 on Facebook, highlighting best practice, the winners, as well as top tips for future Games.   

London 2012 was rightly...

2013 Sponsorship Awards Sees Entry Level Up 22% - Gala Dinner Tickets Now On Sale

The deadline for entering the 19th Hollis Sponsorship Awards has passed. And with just eight weeks to go until the big night, Awards organiser Rosemary Sarginson has once again reported an increase in the number of entries.

“...

London Irish Signs Mineral Water Brand Saka

London Irish has signed mineral water Saka as its new water supplier for the remainder of the 2012/13 season and also the 2013/14 season. 

Nevid Ahmed, Marketing Director at Navson added: “As Saka and Navson continue to...

Research Specialist Joins Phar Partnerships

Phar Partnerships signalled a move into new areas of business with its announcement that it has recruited Alastair Macdonald to build a new division offering research, evaluation and strategy consultancy services.

The new division...