Sky Media Signs Wasgij For Challenge

Brainteaser puzzle brand, Wasgij, will be sponsoring a programme strand on game show channel Challenge throughout February. This marks the first strand sponsorship package on Challenge and will run daytimes between 9am-5pm.  In this deal brokered between Sky Media and Target Media, sponsored content includes series such as Are You Smarter Than a 10 Year Old?, Supermarket Sweep, Play Your Cards Right, Blockbusters, Takeshi Castle, Bullseye and others.