Sponsorship in the News

London Irish Appoints Slingshot Sponsorship

RFU team London Irish has hired Slingshot Sponsorship to handle its Big 5 sponsorship campaign – its task to attract sponsors for the five parties in association with five London Irish home games in 2011.The London Irish St Patrick’s Day party...

Kew Gardens Retains Generate For Rebrand

Generate Sponsorship has been retained by the Royal Botanic Gardens, Kew (RBG Kew) to lead the rebrand of its famous Summer Swing concert to ‘Kew the Music’.

The concert, which has been taking place for over 25 years, is aiming to take on...

British Champions Series Offers Full Naming Rights

Horseracing’s British Champions Series has created and released a headline commercial partnership package for the new premier horseracing series to which launch in May 2011. This is the first time that brands will be able to associate themselves...

JCB Extends Sponsorship of Cheltenham Racecourse

JCB, the world’s third largest manufacturer of construction equipment, has agreed a two year commercial partnership with Cheltenham Racecourse, expanding its current relationship.

JCB has renewed its sponsorship of the Grade 1 JCB...

Car Retailer JCT600 Comes Into Bat For Yorkshire

Cricket Sponsorship: Yorkshire County Cricket Club has secured the region’s largest independent car retailer, JCT600, as the club’s main official sponsor, in a six figure, three year deal.Taking effect from the beginning of next...