Sponsorship in the News

Prudential Sponsors RideLondon

Prudential, Britain’s largest insurance group, is  title sponsor of the Mayor of London’s RideLondon, a new two-day world-class cycling event that will form a strand of the post 2012 Olympic and Paralympic legacy. ...

Heathrow Express Gets In The Picture

Heathrow Express has been named the official travel partner for the 2013 Sony World Photography Awards and World Photo London in a deal brokered by brandmeetsbrand.  The company, which provide an express train service from Heathrow to...

Capitalize Lands British Basketball Association PR Brief

The British Basketball Association has appointed Capitalize–The BrandFan® Agency to communicate the development of a new premier professional basketball competition in the UK.  

Capitalize’s remit includes...

Yorkshire Bank Takes Over Sponsorship Of 40 Over Competition

Yorkshire Bank will become the new title sponsor of the domestic 40-over competition: the Yorkshire Bank 40.

Yorkshire Bank will continue its long-term support of domestic cricket together with its parent, Clydesdale Bank. The...

Emirates Moves Up a Gear with Formula 1® Global Partner Agreement

Emirates and the Formula One group have announced a five year agreement appointing Emirates as a Global Partner of Formula 1® starting with the imminent 2013 season.

Emirates will have a strong branding presence at 15 races on...