2013 Sponsorship Awards Sees Entry Level Up 22% - Gala Dinner Tickets Now On Sale

The deadline for entering the 19th Hollis Sponsorship Awards has passed. And with just eight weeks to go until the big night, Awards organiser Rosemary Sarginson has once again reported an increase in the number of entries.

“We’re significantly up on last year,” she said.  “The decision to introduce some one-off categories for London 2012 sponsors has generated an enthusiastic response and should give the 2013 Awards event a real sense of celebration.”

Sarginson said there has been a good spread of entries across most of the categories: “Sport and brands have always been strong but I’m delighted to see a resurgence of entries in the Arts category. Arts sponsorship is fundamental to the health of the UK cultural sector so it’s great to see so many brands and arts organisations forming innovative partnerships. We’re also really pleased to see strong interest in the entertainment and events category, which was hived off from Arts to try and broaden the appeal of the Awards.”

Innovation is a key theme for the Sponsorship Awards so it was also encouraging to see strong support for the digital activation category, added Sarginson: “We only introduced a category for digital last year so we’re pleased to see it has continued to attract entries. Other categories that are shaping up to be very competitive this year include PR, TV, consultancy and Grass Roots Sports. With all of us anxious for the UK to kick on after London 2012, it’s exciting to see so many brands engaging with sport at the entry level.”