GMR Marketing And Sportsmark Management Group To Merge

Global sports, entertainment and lifestyle marketing agency GMR Marketing has begun a merger with global sports marketing, event management, and corporate hospitality agency SportsMark Management Group. The worldwide merger will harness the agencies’ collective B2B and B2C proficiencies, bringing together GMR’s  digital and consumer engagement capabilities with SportsMark’s global event operation and hospitality experience.

The companies will continue to operate under their respective names until the merger is complete. With a total of more than 20 offices in 10 countries worldwide, the combined footprint across North America, South America, Europe, and APAC will run deeper than ever.

“This is a merger of two of the most significant global sports and entertainment agencies in the industry,” said Gary Reynolds, GMR’s CEO and Chairman.  “As one entity, we will offer our clients an unmatched combination of strategic and operational resources with deep event marketing experience and key relationships with global sports and entertainment properties.”

 GMR and SportsMark have successfully collaborated on behalf of numerous top-tier, global brands over the years.  The agencies’ recent activations include managing over 20 sponsor programs at the London 2012 Olympic Games, in addition to collectively planning events, corporate hospitality, environmental design and production, product showcasing, and digital/social platforms for nine clients at the upcoming Super Bowl XLVII in New Orleans. Both GMR and SportsMark are members of Diversified Agency Services within the Omnicom network.