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Sponsorship in the News
Waitrose Bags England Team Sponsor Deal
Waitrose has signed a three-year deal with the England & Wales Cricket Board to become the new Team Sponsor of England Cricket from next year. The deal was brokered by Essentially.
Phar Partnerships Hires Denzil Thomas To Launch Phar Music
International media and marketing business Phar Partnerships has appointed Denzil Thomas as Managing Director at Phar Music, a new division focusing on branded music partnerships.
Thomas joins from UK integrated marketing...
Octagon Launches Sports Panel
Sports and entertainment marketing agency Octagon has added to its portfolio of research and measurement tools with the launch of Octagon Sports Panel. The Panel is a database of genuine sports fans selected to represent the views of fans...
Evaluation Research Drives Extra Revenue For Rights Holders
Results from REPUCOM’s Global Outlook Survey undertaken in March across six continents by a panel of marketing and sponsorship professionals, show that two thirds of rights holders said that their sponsorship revenues increased in...
Sponsors Not Measuring Social Media Effectively Think! Poll Reveals
The 19th Think!Sponsorship Conference taking place on 9th of May at Stratford Circus, London is focused on the performance of sponsorship in challenging economic times and the evaluation of its effects. Think! polled the industry into the...
